Doctor Disability: Internet Marketing Tips for Doctors
Over 85% of consumers do online research before making a decision. And that includes everything from cars, shows, doctor disability insurance, and finding the right physician. This is why, creating an online presence is crucial for doctors.
Stand out to potential patients. Your contact information is most likely available on the internet, either through yellow pages or a physician-finder web page. But without a personal web page, patients searching for local doctors might not ever see your name. 
Education. Your website can be a resource for patients. It will help establish your online presence and drive traffic to your site (and your office). Write a blog on wellness tips. Keep your patients informed of healthcare reform. Have a specialty? Write of the latest developments in your field. Establishing yourself as an authority online will build your credibility and increase trust with patients even before they enter your office.
Positive Reviews. If one of your patients wants to recommend you and sing your praises, there should be an outlet ready for them to do that. When trying to find a new doctor, the first step many patients take is to go online.
Manage your brand. Are you a specialist? Primary care? Have a passion for wellness or preventative methods? Specialize in addiction? Your should establish a specific identity that you project to your customer.
Improve efficiency & communication. If a patient comes in having already looked at your website, they will probably have a good idea what to expect. They will know your background, your specialties, and what your practice is about. That will go a long way in increasing communication and beginning to establish trust between the physician and the patient.
At Doctor Disability Insurance, we understand that you have had to make sacrifices to get to where you are. We are committed to helping you protect your most valuable asset: your ability to earn an income
Source: American Medical News