Doctor Disability: Social Media Tips
American Medical News examined two studies that looked at social media as “a valuable business intelligence tool, a customer service tool, and even an avenue for reporting that could lead to better care and improved outcomes.” Here are some social media tips brought to you by Doctor Disability.
Twitter, Facebook, YouTube & the blogosphere have become valuable health resources for patients. By getting involved, physicians have an opportunity to engage with their patients, deliver better customer service, and also ensure that the medical information available on the internet is correct, valuable info.
According to a survey by the National Research Corporation, about 20% of patients already use social media to gather healthcare information. Facebook is the top ranked site, followed by YouTube and Twitter.
One valuable resource social media holds for doctors is a way to discover needed services. Social media activity allows doctors insight into the community. Trends on Twitter can indicate a need for particular information. Still others use it to gather feedback on various medication. For example, monitoring buzz on Twitter regarding a certain drug and its side effects.
Other physicians use it as a resource to further educate their patients. One pediatrician, for example offers child-rearing tips on her blog, Facebook, and Twitter pages, and answers patients’ questions by email and text messages, according to CBS News. Television shows such as Doctors have provided extended interaction between physicians and patients that goes beyond the traditional doctor-office relationship. Kevin Pho, a primary care physician in New Hampshire, has created a nationally popular blog that has posts on everything from current events to practice management and social media tips.
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